Gabriela Cropper, Senior Research and Marketing Executive, IPA will be holding a general session on how to use DayLite to help you understand four key audiences during lockdown.
Whether you are a TouchPoints subscriber or not, this is a great session for anyone interested in building empathy for consumers and their individual experiences during lockdown.
The session will take a closer look at the TouchPoints lockdown data and its capabilities to help understand the diversity of lockdown experiences for the following audiences: