DayLite in Practice

The diversity of lockdown experiences

Gabriela Cropper, Senior Research and Marketing Executive, IPA will be holding a general session on how to use DayLite to help you understand four key audiences during lockdown.

Whether you are a TouchPoints subscriber or not, this is a great session for anyone interested in building empathy for consumers and their individual experiences during lockdown.

The session will take a closer look at the TouchPoints lockdown data and its capabilities to help understand the diversity of lockdown experiences for the following audiences:

  • Working mums
  • Elderly people living alone
  • Economically vulnerable
  • Multi-generational households
Last updated 09 February 2021