Eff Event - Banking on being real

"How Nationwide found its voice" and other campaigns where authenticity delivered results

Premiering a new IPA/Thinkbox brand film on "How Nationwide found its voice", this event will also include a panel discussion with the strategic brains behind the IPA Effectiveness Award winning Nationwide campaign, as well as other cases where authenticity took centre stage and delivered results.

Join us at the premiere of the latest IPA/Thinkbox brand film featuring the 2018 IPA Effectiveness Award winning case study by Nationwide. 

As well as the brand film, hear from VCCP’s Gethin James, who will be dissecting the campaign to show how they helped Nationwide achieve their targets by putting authenticity first. 

MullenLowe’s Jo Arden will also joining us to discuss the approach taken for the recent 'We are the NHS' campaign, where they concentrated on real staff and patients (including a new born baby!) in hospitals, to forge a genuine connection with the audience.

Finally, Laura Visick will talk about her experiences working on the 'This Girl Can' campaign.


6.00pm Registration and drinks reception

6.30pm Session commences (inclusive of Q&A)

8.00pm Close


Dom Boyd, Outgoing Publicis Poke CSO & Independent Consultant (chair)

Jo Arden, Chief Strategy Officer, MullenLowe London

Gethin James, Group Planning Director, VCCP

Laura Visick, Director of Innovation, FCB Inferno

Full line up of speakers soon to be confirmed


IPA Members: FREE

Non-Members: £50 +VAT

Please note tickets are non-refundable 7 days prior to the event, however name changes are permitted. 

Last updated 21 January 2022