Premiering a new IPA/Thinkbox brand film on "How Nationwide found its voice", this event will also include a panel discussion with the strategic brains behind the IPA Effectiveness Award winning Nationwide campaign, as well as other cases where authenticity took centre stage and delivered results.
Join us at the premiere of the latest IPA/Thinkbox brand film featuring the 2018 IPA Effectiveness Award winning case study by Nationwide.
As well as the brand film, hear from VCCP’s Gethin James, who will be dissecting the campaign to show how they helped Nationwide achieve their targets by putting authenticity first.
MullenLowe’s Jo Arden will also joining us to discuss the approach taken for the recent 'We are the NHS' campaign, where they concentrated on real staff and patients (including a new born baby!) in hospitals, to forge a genuine connection with the audience.
Finally, Laura Visick will talk about her experiences working on the 'This Girl Can' campaign.
Agenda
6.00pm Registration and drinks reception
6.30pm Session commences (inclusive of Q&A)
8.00pm Close
Speakers
Dom Boyd, Outgoing Publicis Poke CSO & Independent Consultant (chair)
Jo Arden, Chief Strategy Officer, MullenLowe London
Gethin James, Group Planning Director, VCCP
Laura Visick, Director of Innovation, FCB Inferno
Full line up of speakers soon to be confirmed
Tickets
IPA Members: FREE
Non-Members: £50 +VAT
Please note tickets are non-refundable 7 days prior to the event, however name changes are permitted.
Last updated 21 September 2020