Eff Event - Daylight Robbery: How brands steal share

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Join us on the evening of Tuesday 7th May to hear from the strategic brains behind IPA Effectiveness Award winning case studies, and how each of them stole share from their competitors.

Eff Event - Daylight Robbery: How brands steal share

As well as a panel discussion featuring the brains behind Aldi's Kevin the Carrot, Yorkshire Tea and Covonia, the event will also feature the premiere of the new IPA/Thinkbox Brand Film about the 2018 IPA Effectiveness Award winning Yorkshire Tea case study by Lucky Generals and Goodstuff Communications, in which Yorkshire Tea climbed from 3rd to 2nd in the market by waking the ‘sleep shoppers’.


6.00pm Registration & drinks reception

6.30pm Session commences (inclusive of Q&A)

8.00pm Close


Helen Edwards, Partner, Passionbrand (Chair)

Loz Horner, Strategy Partner, Lucky Generals 

Jamie Peate, Global Head of Retail Strategy, McCann Worldgroup

Anna Donaghey, Strategy Director, Bray Leino


IPA Members: FREE

Non-Members: £50 +VAT

Please note tickets are non-refundable 7 days prior to the event, however name changes are permitted. 

Last updated 21 January 2022