Effectiveness Awards 2020 workshop

Top tips and advice on writing a winning Effectiveness Awards case study.

Thinking of entering the IPA Effectiveness Awards 2020? Not sure about entering, but know you’ve done effective work? Then this is the event for you.

Before the Effectiveness Awards pre-registration deadline (29 January), come along to hear from Awards experts who can help you with:

  • Identifying if you have a case
  • How to get started
  • What data points to consider
  • What the judges are looking for

... and the all-important point - how to win.

For those that already have a seedling of an idea, there will also be an opportunity to confidentially discuss your case with an Awards expert in the form of speed mentoring. To book a 10 minute speed mentoring slot, please email kay.heenan@ipa.co.uk with your name, brand and one sentence description of your activity.


2.45        Registration

3.00        Introduction 

Kay Heenan, Marketing Manager, IPA

3.05        Learnings from an award winner 

Jamie Peate, Global Head of Retail Strategy and Head of Effectiveness, McCann Worldgroup

3.20        How to write an effectiveness paper*

Gurdeep Puri, Founding Partner, The Effectiveness Partnership, and IPA Effectiveness Awards Mentor

3.45        Q&A

4.00        Drinks and networking - with the opportunity to discuss your ideas with our mentors. 

* 10 minute mentoring slots for those with cases will take place from 3:20pm

Last updated 21 January 2022