Effectiveness Breakfast

All the highlights of IPA EffWeek 2019

Join us at McCann Bristol for the highlights from EffWeek 2019.

A lively and interactive session where we bring the highlights of IPA EffWeek to the South West.

Will Goodhand will be talking about the new publication from the IPA, Lemon, which should inspire lively debate around whether today's communications campaigns have lost their creativity, humanity and hence their effectiveness.

Also on hand will be representatives from the IPA to discuss everything effectiveness from awards to the Eff Test. Plus free coffee and croissants.


8:30am           Registration and breakfast

9:00am           Introduction

Tim Jones, IPA Regional City Head for South West and Wales and Owner, True Digital

9:15am           Addressing the Crisis in Creativity

Will Goodhand, Commercial Director, System1

09:55am         Interactive Session and Discussion

10:10am         IPA Effectiveness Update

Kay Heenan, Marketing and Awards Senior Executive, IPA

10:30am         Close

Last updated 21 January 2022