Effectiveness Culture Roadshow Spring 2022: Birmingham

How to build a stronger effectiveness culture.

Following the launch of the Effectiveness Accreditation and the Marketing Effectiveness Culture Monitor in 2021, the IPA will be travelling around the UK to demonstrate how agencies can build a stronger effectiveness culture, and prepare for the Accreditation in 2023.

Please only book one ticket online and email Alexandra Green to confirm the other five tickets.

Join Janet Hull OBE, the IPA’s Director of Marketing Strategy, and Effectiveness Measurement Consultant Nick Milne as they provide the tools needed to enrich and embed a marketing effectiveness culture.

Each agency attending will complete the IPA Marketing Effectiveness Culture Monitor in advance, and will be provided with bespoke, confidential feedback on their results.

With this in mind, agencies will get the following benefits from attending the workshop:

  • Benchmark individual agency effectiveness culture
  • Receive tailored advice with tangible actions to develop effectiveness culture
  • Learn how to demonstrate effectiveness culture


2.30pm Welcome

2.35pm Overview

Janet Hull OBE, Director of Marketing Strategy, IPA

2.40pm A framework for building an Effectiveness Culture, and setting an Effectiveness Roadmap to plan and monitor your progress

Nick Milne, Founder & Director, Go Ignite Consulting

3.10pm Effectiveness Accreditation: What the judges are looking for in 2023

Janet Hull OBE, Director of Marketing Strategy, IPA

3.40pm Process for Accreditation application in 2023

Alexandra Green, Project Manager, IPA Effectiveness Programme, IPA

3.50pm Q&A

3.55pm Closing remarks

4.00pm Close

The Effectiveness Culture Roadshow will also be taking place in the following cities:


Tickets are £90 per agency, for up to six people. Tickets are non-refundable, however name changes will be permitted.

Last updated 17 May 2022