Following the launch of the Effectiveness Accreditation and the Marketing Effectiveness Culture Monitor in 2021, the IPA will be travelling around the UK to demonstrate how agencies can build a stronger effectiveness culture, and prepare for the Accreditation in 2023.
Join Janet Hull OBE, the IPA’s Director of Marketing Strategy, and Effectiveness Measurement Consultant Nick Milne as they provide the tools needed to enrich and embed a marketing effectiveness culture.
Each agency attending will complete the IPA Marketing Effectiveness Culture Monitor in advance, and will be provided with bespoke, confidential feedback on their results.
With this in mind, agencies will get the following benefits from attending the workshop:
10.00am Welcome
10.05am Overview
Janet Hull OBE, Director of Marketing Strategy, IPA
10.40am A framework for building an Effectiveness Culture, and setting an Effectiveness Roadmap to plan and monitor your progress
Nick Milne, Founder & Director, Go Ignite Consulting
11.10am Effectiveness Accreditation: What the judges are looking for in 2023
Janet Hull OBE, Director of Marketing Strategy, IPA
11.40am Process for Accreditation application in 2023
Alexandra Green, Project Manager, IPA Effectiveness Programme, IPA
11.50am Q&A
11.55am Closing remarks
12.00pm Close
Tickets are £90 per agency, for up to six people. Tickets are non-refundable, however name changes will be permitted.