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Enhancing creativity with data using Out-of-Home

How data is currently being used to power dynamic creative, performance, and social media amplification

The rise of digital screens and automation has created a public canvas on a national scale where real-time messages can be powered by data.

Whether it’s pollen counts, pollution levels, traffic flow, sales, betting odds, search trends or social sentiment, the opportunity for brands to command attention through more useful and relevant messaging is huge.

This session will cover how data is currently being used to power dynamic creative, performance, and social media amplification, with a look ahead at emerging opportunities. Hosted by Kinetic’s CEO, Ali MacCallum, with a panel discussion featuring Mondelez and William Hill.

Agenda

4.00pm     Introduction

Paul Bainsfair, Director General, IPA

4.05pm     Enhancing creativity with data using Out-of-Home 

Ali MacCallum, CEO, Kinetic

  • The evolution of the landscape – digistation, automation and data
  • How data can enhance OOH creative

4.15pm      OOH: The apex of data driven creativity

Akama Davies, Global Practice Lead, Digital Out of Home, Xaxis

Panel

Nicola Johns, Head of Marketing Planning, William Hill

Julia Sparrow, Media and Consumer Experience Lead, Mondelez  

Ali MacCallum, CEO UK, Kinetic (chair) 

4.40pm       Audience Q&A

4.55pm       Closing remarks

Please note this agenda is subject to change 

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Last updated 21 January 2022