The rise of digital screens and automation has created a public canvas on a national scale where real-time messages can be powered by data.
Whether it’s pollen counts, pollution levels, traffic flow, sales, betting odds, search trends or social sentiment, the opportunity for brands to command attention through more useful and relevant messaging is huge.
This session will cover how data is currently being used to power dynamic creative, performance, and social media amplification, with a look ahead at emerging opportunities. Hosted by Kinetic’s CEO, Ali MacCallum, with a panel discussion featuring Mondelez and William Hill.
Paul Bainsfair, Director General, IPA
4.05pm Enhancing creativity with data using Out-of-Home
Ali MacCallum, CEO, Kinetic
4.15pm OOH: The apex of data driven creativity
Akama Davies, Global Practice Lead, Digital Out of Home, Xaxis
Nicola Johns, Head of Marketing Planning, William Hill
Julia Sparrow, Media and Consumer Experience Lead, Mondelez
Ali MacCallum, CEO UK, Kinetic (chair)
4.40pm Audience Q&A
4.55pm Closing remarks
Please note this agenda is subject to change