Future of Work Webinar

What will work look like when the pandemic is over?

“Eight hours for work, eight hours for rest, and eight hours for what you will”. This was the slogan of the Eight-hour Day movement, and it is a creed that has remained relatively steadfast throughout the last century.

While the amount of time we spend at work has changed relatively little, almost everything else about work – from the type of work we do, to the people who do it, to the importance we place on work – has drastically changed as social and demographic progress, technological development, economic events and the emergence of new business models have altered the landscape of what work looks like forever.

And this was before the world was plunged into uncertainty by the Coronavirus pandemic.

Join us and Ruairi O'Shea, Analyst, Trajectory Partnership for a look at some of the historical trends in work and economics that left us where we were up until the day we locked down, followed by an exploration into the immediate context of COVID-19, using primary and secondary data to paint a picture of what consumers' lives currently look like.

We'll also be looking at the impacts that the pandemic will have on the future of work in the short, medium and long term, including:

  • what work spaces will look like
  • how businesses must respond from the perspective of corporate social responsibility
  • will the furlough scheme be rolled out again to help keep the UK competitive
  • the impacts on all the industries  - office providers, high street food vendors, etc. - that relied heavily on the way things were

This webinar is for IPA member agencies only.


Last updated 21 January 2022