Gen Z: Exile on Mainstream?

Does mainstream culture matter to this audience? Do trends even matter? What does Gen Z want from the world at large? Are they traditionalist or nonconformist?

We delve into these questions and more, based on the findings of a wide scale survey of 16-23 year olds – and give you the opportunity to quiz the generation of the moment on what makes them connect with a brand.

This event is free for members and £25 for non-members.

Agenda

8.30       Breakfast and Networking

9.00       Welcome

Isabelle Holmes, Senior Insight Analyst, IPA

9.05       YouthSight: An Introduction

Tanya Michelsen, Associate Director, YouthSight

9.15       The Report: Gen Z Exile on Mainstream

Tanya Michelsen, Associate Director, YouthSight

9.30       Gen Z: A TouchPoints Perspective

Dan Flynn, Head of Product and Commercial, TouchPoints

9.40       Youth panel

10.05     Contributing author panel

Chaired by Tanya Michelsen, Associate Director, YouthSight

Dominic Weiss, Head of Planning, ZAK

Dominic Roe, Planning Director, Recipe

David Yates, Managing Partner, Elvis

Frances Revel, Insight Team Lead, the7stars

10.30     Closing Remarks

Please note: tickets are non-refundable one week before the event.

A photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.