This event is now sold out - please contact kirsty.walker@ipa.co.uk to be added to the waiting list. YouthSight, the youth and Gen Z specialists, will be sharing the issues that matter most to young people today.
Does mainstream culture matter to this audience? Do trends even matter? What does Gen Z want from the world at large? Are they traditionalist or nonconformist?
We delve into these questions and more, based on the findings of a wide scale survey of 16-23 year olds – and give you the opportunity to quiz the generation of the moment on what makes them connect with a brand.
This event is free for members and £25 for non-members.
8.30 Breakfast and Networking
9.00 Welcome
Isabelle Holmes, Senior Insight Analyst, IPA
9.05 YouthSight: An Introduction
Tanya Michelsen, Associate Director, YouthSight
9.15 The Report: Gen Z Exile on Mainstream
Tanya Michelsen, Associate Director, YouthSight
9.30 Gen Z: A TouchPoints Perspective
Dan Flynn, Head of Product and Commercial, TouchPoints
9.40 Youth panel
10.05 Contributing author panel
Chaired by Tanya Michelsen, Associate Director, YouthSight
Dominic Weiss, Head of Planning, ZAK
Dominic Roe, Planning Director, Recipe
David Yates, Managing Partner, Elvis
Frances Revel, Insight Team Lead, the7stars
10.30 Closing Remarks
Please note: tickets are non-refundable one week before the event.
A photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.