Go Luck Yourself

Fortune plays a part in every success story - and every failure.

In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO(R), a little mermaid inspired a famous campaign for Amazon, a stolen rabbit spurred on Walt Disney.

And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn, co-founder of Lucky Generals and one of the world’s leading brand strategists, has written a book exploring the role that luck plays in building brands, and how marketers and agencies can improve their own fortunes.

And he will be running an interactive workshop for IPA members where he brings the core themes of this book to life – so we can all practise being lucky, every day.

Andy draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He'll show you how to:

  • Uncover your organisation's hidden treasures
  • Spot opportunities in unexpected places
  • Turn misfortune into good fortune.

As part of the workshop, we will be sending you a copy of Andy’s book – from which all royalties go to Commercial Break: an organisation helping working class talent break into the creative industries.

The booking fee also includes a free place for you to share with a colleague. Once your booking is confirmed, you'll receive a confirmation email with the code to retrieve your complimentary ticket.

This event will not be recorded – so book the time in your calendar and make sure you attend to find out how to Go Luck Yourself.

This event is being brought to you by members in the North East, and will be chaired by IPA Newcastle and North East City Head Kieron Goldsborough.



Kieron Goldsborough, MD, Narrative and IPA City Head for Newcastle and the North East

Go Luck Yourself

Andy Nairn, Co-founder, Lucky Generals

Audience Q&A

Chaired by Dan Appleby, MD, Drummond Central


Kieron Goldsborough, MD, Narrative and IPA City Head for Newcastle and the North East

This event is £18 +vat for IPA members, and £36 +vat for non members. 

Name changes will be accepted up to 24 hours in advance of the event. 

We will be in contact to confirm the best address to send the book after the event.

Last updated 21 January 2022