What do marketing campaigns look like in the data-driven context, how do we understand customer behaviour and psychology, and harness the interface with ‘things’ and location data?
This ‘Collider’ workshop from the team at Design Informatics at the University of Edinburgh has been designed in partnership with the Data Driven Innovation Programme and IPA and DMA. It will allow you to explore and learn how to use these new technologies with experts in the context of a practical advertising challenge.
The session is limited to 15 participants and is limited to 1-2 per agency on a first come basis.