During Mental Health Awareness week, we wanted to talk about learning how to tackle a difficult subject - loneliness.
The British Red Cross wanted to broaden people’s understanding of loneliness and encourage support for its work to end it.
The challenge was - how to ground the campaign in the very truths that people are most reluctant to share.
This session will show how using a more qualitative, exploratory approach to social data, the British Red Cross was able to learn how to talk about loneliness.
Join Siobhan Smith, Market Research Manager, British Red Cross, and Jeremy Hollow, Founder & MD, Listen + Learn Research, as they share how the British Red Cross learnt to talk to people about loneliness.