Do you know what it takes to write an award-winning case study? No matter how successful your work was against the metrics, when it comes to entering an award, the story you tell - and how you tell it – is paramount.
WARC and the IPA have joined forces for this workshop to guide you through the dos and don'ts of case-study writing with a webinar specifically designed for you to be successful at the WARC Awards for Effectiveness and IPA Effectiveness Awards.
With lessons from winners of both competitions, judges' tips and expert guidance, this one-hour session will be packed full of insights and learnings for you to apply when crafting your paper – whilst also giving the opportunity for you to ask questions of our awards experts.
You will learn how to:
15:00 How to write a winning case study
Chiara Manco, Commissioning Editor, Case Studies, WARC
15:25 Interactive breakout sessions with awards experts
Breakout room 1: Business-to-business
Fran Cassidy, IPA Effectiveness Awards Mentor, previous WARC Awards for Effectiveness Judge
Breakout room 2: Brand Purpose
Cat Wiles, CSO, Cossette, Author of the IPA Effectiveness Award-winning SickKids paper, 2022 IPA Effectiveness Awards Judge
15:55 Closing Remarks
Alexandra Green, Project Manager, IPA Effectiveness Programme, IPA