How to write a winning case study

An IPA and WARC workshop

Do you know what it takes to write an award-winning case study? No matter how successful your work was against the metrics, when it comes to entering an award, the story you tell - and how you tell it – is paramount.

WARC and the IPA have joined forces for this workshop to guide you through the dos and don'ts of case-study writing with a webinar specifically designed for you to be successful at the WARC Awards for Effectiveness and IPA Effectiveness Awards.

With lessons from winners of both competitions, judges' tips and expert guidance, this one-hour session will be packed full of insights and learnings for you to apply when crafting your paper – whilst also giving the opportunity for you to ask questions of our awards experts.

 You will learn how to:

  • Effectively frame and structure your paper, sustaining judges' attention throughout
  • Avoid the common mistakes that could cause your paper to be marked down
  • Craft impactful Business-to-Business and Brand Purpose entries, with the guidance of IPA experts

 

Agenda (all times GMT)

15:00    How to write a winning case study

Chiara Manco, Commissioning Editor, Case Studies, WARC

15:25    Interactive breakout sessions with awards experts

Breakout room 1: Business-to-business

Fran Cassidy, IPA Effectiveness Awards Mentor, previous WARC Awards for Effectiveness Judge

Breakout room 2: Brand Purpose

Cat Wiles, CSO, Cossette, Author of the IPA Effectiveness Award-winning SickKids paper, 2022 IPA Effectiveness Awards Judge

15:55    Closing Remarks

Alexandra Green, Project Manager, IPA Effectiveness Programme, IPA

Please indicate which breakout room you would like to join in advance by emailing Alexandra Green

Last updated 13 January 2022