Understanding the numbers with Moore Kingston Smith

IPA Accelerator Event

To celebrate the launch of Moore Kingston Smith's involvement in the IPA Accelerator programme, we will be holding an exclusive event for our Accelerator agencies.

Francesca Robe, Director at Moore Kingston Smith, will be joining us to delve into:

  • How you can review your agency's performance
  • Which key ratios you should be tracking
  • How to benchmark your results against your competitors and industry averages

The session will also include analysis from Moore Kingston Smith’s highly regarded Annual Survey, which analyses the performance of over 250 marketing services companies. 

Francesca will be taking questions at the end of the session, so do come prepared with any queries you may have (regardless of how basic or complex you think they may be!). Equally, if you would rather submit a question beforehand, email the IPA Events Team.

Francesca Robe

As a media specialist director at Moore Kingston Smith, Francesca looks after a portfolio of clients within the marketing, media and film sectors. Most of her clients are owner-managed businesses ranging in size from start-ups to international groups.

As well as advising on routine areas of compliance such as audit, accounts and tax, Francesca advises on specialist areas, including employee incentive schemes and valuations, and works with her clients on strategy and value building.

Francesca is a member of the ICAEW Entertainment, Sport and Media Advisory Group. She is also an editor of the Moore Kingston Smith Annual Survey on the financial performance of marketing services companies, which looks at the results of the top UK agencies in each of the marketing services disciplines.

Last updated 21 January 2022