How do you respond to the biggest challenge your agency and your clients have ever faced? By making sure you’re equipped with the knowledge and the insight that can transform your business.
The IPA Business Growth Conference is the industry flagship event that solely focuses on growth. We hear different perspectives on what the industry can do to ensure we have the right conversations with our clients to create the most powerful impact.
The event is open to all within the industry interested in agency growth and of particular interest to those at Director level in Finance, Commercial, New Business and Client services.
Newly appointed IPA President Julian Douglas sets out his agenda on how agencies can tackle the perennial problems advertising and society broadly faces? How can we resolve to move 10x sooner, 10x bigger and 10x bolder?
What is the global economic forecast and how can we prosper? What does it mean for the UKs status now independent of the treaties and agreements of the EU?
What are the commercial opportunities to be found in embracing the ESG agenda? What aspects are important to marcoms decision makers and where and how should agencies engage more in this area?
Kevin Mitchell, Professional Pricing Society, presents examples of how different industries have used Behavioural Economics to improve business results through better pricing and revenue management.
How can we transform our businesses to demonstrate the value we create? How do we really change our business model?What are the imperatives and why do some succeed and others fail?
Caroline Johnson, The Business Model Company shares how to articulate value to clients that will produce long term results.
How do help agencies tackle cultural and organisational transformation? What can we learn from across the industry and understand the commercial impact on different businesses? How are they tackling operational and organisational transformation and what can we take forward into our agencies that will help us tackle a whole new way of working?
Panel session led by Jane Asscher, CEO 23Red
Which sectors are driving and experiencing growth? What are the opportunities in the UK for our clients and our own businesses?
Gaming is bigger than the movie and music industry combined, and with the explosion of mobile gaming is growing with pace. The possibilities for innovation and inclusivity are endless.
Jonny Shaw, VCCP New York shares his experience working in this sector and insights that he has learned along the way.
Presentation from Channel 4 on the commercial opportunities that they can now offer to brands and advertisers in this space.
Christian Byron, COO, OMD
Sara Tate, CEO, TBWA
Please note this agenda is subject to change.
This half day conference is £70+vat for IPA member agencies, and £140+vat for non-members.
If you’re from an IPA member agency and are interested in a bulk rate for tickets, please get in touch with Ava Gill for more details.
Instructions to join the virtual event will be sent closer to the date.