IPA Business Growth Conference 2021

Where agencies grow back better.

How do you respond to the biggest challenge your agency and your clients have ever faced? By making sure you’re equipped with the knowledge and the insight that can transform your business.

The IPA Business Growth Conference is the industry flagship event that solely focuses on growth. We hear different perspectives on what the industry can do to ensure we have the right conversations with our clients to create the most powerful impact.

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The event is open to all within the industry interested in agency growth and of particular interest to those at Director level in Finance, Commercial, New Business and Client services.

Agenda

9.00      Welcome

  • Marc Nohr, Chairman, Fold7 & IPA Commercial Leadership Group Chair

9.15-9.35 IPA Presidents Keynote Speech

Newly appointed IPA President Julian Douglas sets out his agenda on how agencies can tackle the perennial problems advertising and society broadly faces?  How can we resolve to move 10x sooner, 10x bigger and 10x bolder?

  • Julian Douglas, IPA President & Vice Chair, VCCP

9.35-9.55 Setting the Context

What is the global economic forecast and how can we prosper? What does it mean for the UKs status now independent of the treaties and agreements of the EU? 

  • Stephanie Flanders, Head of Bloomberg Economics

9.55 – 10.30 Can a greater focus on Environmental, Social and Governance drive sustainable growth for marketing and communications businesses?

What are the commercial opportunities to be found in embracing the ESG agenda? What aspects are important to marcoms decision makers and where and how should agencies engage more in this area?

10.30 – 10.50 What can we learn from Behavioural Economics that will make us better at pricing?

Kevin Mitchell, Professional Pricing Society, presents examples of how different industries have used Behavioural Economics to improve business results through better pricing and revenue management.

  • Kevin Mitchell, President, Professional Pricing Society

10.50 – 11.00  Coffee Break

11.00 – 11.30 Adopting more valuable business models. The journey from service to value.

How can we transform our businesses to demonstrate the value we create? How do we really change our business model?What are the imperatives and why do some succeed and others fail?

Caroline Johnson, The Business Model Company shares how to articulate value to clients that will produce long term results.

  • Caroline Johnson, Director, The Business Model Company

11.30-12.15 The future of Work. Transforming organisations for sustainable resilient growth

How do help agencies tackle cultural and organisational transformation? What can we learn from across the industry and understand the commercial impact on different businesses?  How are they tackling operational and organisational transformation and what can we take forward into our agencies that will help us tackle a whole new way of working?

Panel

  • Richard Jolly Adjunct Professor of Organisational Behaviour at London Business School discusses frameworks for organisational change
  • Dr Bill Mitchell psychologist’s perspective on sustaining energy and resilience through change

(more panellists soon to be confirmed)

12.15-12.45 New Areas of Growth and where are they coming from?

X3 TED talks from three different sectors that are driving and experiencing growth. How are they growing with pace? What are the opportunities in the UK for our clients and our own businesses?

12.45 IPA Commercial Leadership Group discuss the implications on what they have learnt today and what are their key take outs and actions.

13.00 Close

  • Marc Nohr, Chairman, Fold7 & IPA Commercial Leadership Group Chair

Please note this agenda is subject to change.

Tickets

This half day conference is £70+vat for IPA member agencies, and £140+vat for non-members.

If you’re from an IPA member agency and are interested in a bulk rate for tickets, please get in touch with Ava Gill for more details.

Instructions to join the virtual event will be sent closer to the date.

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Last updated 04 May 2021