IPA Newcastle & North East Annual Evening Event 2019

This will be a great opportunity to socialise and network with industry colleagues over complimentary drinks and food.

Speakers

We also have two brilliant speakers joining us:

Richard Shotton - one of the leading industry experts on Behavioural Economics and author of bestseller, 'The Choice Factory', will be demonstrating how findings from Behavioural Science can be applied to advertising.

Richard started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. He writes about the behavioural experiments which he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Mediatel. A great entertaining insight and one not to be missed!

Abi Ellis – Luck Vs Discipline. There’s being in the right place, at the right time, in the right culture with the right client. But there is so much engineering and unerring discipline which actually makes the good stuff happen. Abi will divulge the 13 step method to “luck”, which gives every creative human being - within an agency or client workplace - the best chance of success. In 2019, the method will help future proof what you have to offer as an individual and as a business.

Abi began her career as an advertising copywriter (in the days of A4 pads and marker pens) and in the decades that followed, has become an award winning Creative Director in London and New York - notably for DigitasLBi, Cult LDN, Cult NYC and Wunderman. Abi takes as much joy from making great work as nurturing future talent and believes that action overcomes fear. You’ll leave knowing that you make your own luck. Literally!

We look forward to seeing you there.

For further information please contact nick.hoile@ipa.co.uk

Please note:

Bookings are non-refundable two weeks prior to event.  Bookings requesting to be paid by invoice will incur a 10% administration fee.

A photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.

This event is brought to you by the IPA, the power behind the practitioners who make UK advertising what it is today and shape what it will become tomorrow.