IPA Training Forum

The IPA Training Forum is open to anyone responsible for CPD in their agency. It meets regularly for free sessions to provide a sympathetic, self-help environment, and to share best practice, triumphs (and disasters).

We are kicking things off on 12th February with an insightful session on Mindfulness lead by Karmarama’s Luke Prebble. Luke will take you through the basic theory, as well as showing you some practical techniques that can be used effectively even if you are a busy Adlander.

Mindfulness is far more than meditation, it is a science and the results of just understanding it let alone practicing it can be astounding. As an HR practitioner and passionate member of the creative agency community, Luke delivers mindfulness training in a secular and practical way. Having an in-house mindfulness offering at Karmarama has shown some impressive results for their staff. From relieving debilitating public speaking fears, to reducing anxiety levels, through to more preventative resilience building – mindfulness is, and should be for everyone.

In the second part of the session, we will be hearing from Andrew Brown of CALM (The Campaign Against Living Miserably). CALM is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under 45 in the UK. CALM offers a crisis helpline & web chat as well as continuously challenging a society that prevents men seeking help when needed. One of their most memorable and emotive campaigns was Project 84 where 84 sculptures were installed on the ITV rooftop to symbolise the 84 men who take their own lives each week.

The IPA Training Forum is not exclusive to CPD managers, but open to any member of staff who wants to learn about CPD best practice. However, in the interest of fairness, places are limited to three per agency.

Last updated 21 January 2022