Keep Ahead of the Tech Curve: West Coast Mission De-Brief

Join the de-brief from our recent visit to industry giants on the West Coast, USA.

Keep Ahead of the Tech Curve: West Coast Mission De-Brief

Members of the IPA recently visited thought leaders at companies like Amazon, Whatsapp and Google and grilled them about their future plans and latest developments. We’re saving you the plane fare and delivering our key findings in a two-hour tour of the latest from San Francisco, Silicon Valley and Los Angeles/Hollywood.


We’ll share what to watch out for and key insights, including:

  • How companies are making waves in VR, AR and Immersive Technology, Blockchain and the Internet of Things
  • How marketing and advertising can harness AI and voice for future brand communications
  • How business models are changing and where advertising and brand communications fit in
  • The new ecosystem of studios and entertainment offerings



5.00     Drinks and networking

5.30     Introduction

Paul Bainsfair, Director General, IPA

5.40     The Story: Silicon Valley & San Francisco

Lucas Brown, Chief Strategy Officer, Total Media

6.00     The Story: Los Angeles

Andrew Warren, Managing Partner, Feref

6.20     Panel discussion: The Learnings

Chaired by Sarah Golding, IPA President and CEO, The&Partnership

Adrian Gans, Head of iX, VCCP

Simon Harwood, Head of Strategy, the7stars

Nigel Gwilliam, Director of Media Affairs, IPA

6.55     Closing remarks

7.00     Close

This session will be free to members and £25 for non-members.

Last updated 21 January 2022