Leading a more creative life

The Creative Nudge

The key to leading a more creative, colourful, and rewarding life is creativity. It doesn’t matter who you are, how old you are or what you do for a living, you were born with the ability to think creatively.

Kevin Chesters believes you can be whoever or whatever you want to be in this life, but you are being held back by a conspiracy; a combination of biology (simple human traits) and sociology (societal conventions) is stopping us all from being the person we know we could be. 

The Creative Nudge, the book he has co-authored with his business partner Mick Mahoney, is designed to overcome our natural programming and the straight jacket of society, so we can release our inner creative potential. It’s not hard. It just takes a few small nudges.  

In this exclusive event for MIPAs, Kevin will be explaining 'nudge theory', and how to use it to retrain your brain and unleash your imagination so you can live a more creative - and rewarding - life.

Whether you want to discover your creative side for the first time or feel you need to rediscover your innate originality after two years of creativity-sapping lockdowns, join us for one hour to learn how to embrace your eccentricities - and quiz Kevin on what will work for you in our Q&A.


About Kevin Chesters 

Kevin Chesters is the Co-owner & Strategy Partner at Harbour - an independent communications consultancy based in London. He has held senior strategy roles at British Telecom, Saatchi & Saatchi, W+K and was most recently the CSO at Ogilvy. He is a member of the APG committee, a regular contributor of think-pieces to industry titles and is a visiting lecturer in Creativity at two UK Universities. 

All attendees will receive a FREE copy of The Creative Nudge. 

Last updated 21 January 2022