A panel of senior agency practitioners from creative and planning will discuss the issues of the day – consumers, creativity, and effective brand building in a changing world.
Orlando Wood takes us on a cultural journey unveiling how technology has changed business, advertising, and us - offering practical help and inspiration for those seeking to build brands in an increasingly online world, create advertising that holds attention, that delivers the greatest, longest-lasting business effects, and that fundamentally reconnects with the people who watch it.
Following Orlando’s presentation which draws on his new book, Look Out, the follow-up to the critically acclaimed publication Lemon, a panel of senior agency practitioners from creative and planning will discuss the issues of the day – consumers, creativity, and effective brand building in a changing world.