Look out: creativity and effectiveness in a changing world – featuring Orlando Wood

Consumers, creativity, and effective brand building in a changing world.

A panel of senior agency practitioners from creative and planning will discuss the issues of the day – consumers, creativity, and effective brand building in a changing world.

Orlando Wood takes us on a cultural journey unveiling how technology has changed business, advertising, and us - offering practical help and inspiration for those seeking to build brands in an increasingly online world, create advertising that holds attention, that delivers the greatest, longest-lasting business effects, and that fundamentally reconnects with the people who watch it.

Following Orlando’s presentation which draws on his new book, Look Out, the follow-up to the critically acclaimed publication Lemon, a panel of senior agency practitioners from creative and planning will discuss the issues of the day – consumers, creativity, and effective brand building in a changing world.

Panel:

  • Chaired by Richard Aldiss, Managing Director, McCann Manchester and IPA City Head for Manchester & the North West
  • Lorna Hawtin, Disruption Director, TBWA/MCR
  • Adam Britton, Managing Director & Creative Director, Trunk
  • Jamie Peate, Global Head of Retail Strategy, McCann Manchester
Last updated 25 November 2021