Making brands famous using Out-of-Home

The creative strengths of OOH including the public, visual and social-purpose elements

OOH offers brands boundless creative techniques and opportunities to bring their communication strategies to life in original and engaging ways.

Accelerated by technology, digitisation, data and AR, OOH creates memorable real-world experiences and connections in the public space that makes brands famous and can be amplified online.

This session will examine the creative strengths of OOH including the public, visual and social-purpose elements that define OOH and combine to generate brand fame. We’ll hear from Ann Wixley, ECD at Wavemaker, plus creative campaign contributions from VW, Warner Bros., Co-op and others.

Agenda

4.00pm  Introduction

Paul Bainsfair, Director General, IPA

4.05pm  Making brands famous using Out-of-Home 

Ann Wixley, ECD Wavemaker

  • The opportunity now, and in the future
  • Famous campaigns from across the globe
  • Commanding attention

4.20pm   Campaign case studies 

Martin Gough, Marketing Director Film & Game, Warner Bros UK

Mel Matson, Director Customer Proposition & Comms, The Co Operative Group

Rhidian Taylor, Marketing Communications Lead for Electric Vehicles, VW UK

4.40pm   Audience Q&A

4.55pm   Closing remarks

Please note this agenda is subject to change

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Last updated 09 September 2021