OOH offers brands boundless creative techniques and opportunities to bring their communication strategies to life in original and engaging ways.
Accelerated by technology, digitisation, data and AR, OOH creates memorable real-world experiences and connections in the public space that makes brands famous and can be amplified online.
This session will examine the creative strengths of OOH including the public, visual and social-purpose elements that define OOH and combine to generate brand fame. We’ll hear from Ann Wixley, ECD at Wavemaker, plus creative campaign contributions from VW, Warner Bros., Co-op and others.
Paul Bainsfair, Director General, IPA
4.05pm Making brands famous using Out-of-Home
Ann Wixley, ECD Wavemaker
4.20pm Campaign case studies
Martin Gough, Marketing Director Film & Game, Warner Bros UK
Mel Matson, Director Customer Proposition & Comms, The Co Operative Group
Rhidian Taylor, Marketing Communications Lead for Electric Vehicles, VW UK
4.40pm Audience Q&A
4.55pm Closing remarks
Please note this agenda is subject to change