Making sure marketing gets its Fare Share

A workshop for proving marketing effectiveness in a not-for-profit environment.

2022 sees a dedicated not-for-profit category introduced to the IPA, as well as the opportunity to win a Special Prize for Purpose.

We are running this one-off workshop to support not-for-profit cases, maximising the chances of success at this year’s IPA Effectiveness Awards.

Effectiveness Awards Convenor Harjot Singh will outline the new category and Special Prize before Effectiveness Awards Mentor Gurdeep Puri will workshop how to prove the contribution of marketing communications investment within a not-for-profit organisation.

Whether your objectives are environmental, social or financial, proving effectiveness is not just important for entering awards - it’s imperative for continuing to unlock further marketing investment and reporting back to the board, donors, tax payers and government.

FareShare helped raise enough money to distribute the equivalent of over 21 million meals for children and families who might not otherwise eat as well as twice forcing the government to reverse policy on free school meals for the country’s most disadvantaged children.

James Persad, Head of Marketing Communications at Fareshare, will draw on this experience to demonstrate watertight effectiveness proof points in any not-for-profit environment.

Even if you’re not thinking of entering awards, not-for-profit marketers and their agencies will come away from this event:

  • Ready to prove the value of their marketing communication
  • With the skeleton of their marketing effectiveness case
  • With a rock solid idea of what to do next, and how to get there

Agenda

3.00     Introduction

Harjot Singh, IPA Effectiveness Awards Convenor and Global CSO, McCann 

3.15   How to prove the contribution of marketing communications investment within a not-for-profit organisation

Gurdeep Puri, IPA Effectiveness Mentor and Founding Partner, The Effectiveness Partnership

3.30      Creating effectiveness proof points in a not-for-profit environment

Gurdeep Puri, IPA Effectiveness Mentor and Founding Partner, The Effectiveness Partnership

James Persad, Head of Marketing Communications, FareShare

3.55   Closing remarks

Harjot Singh, IPA Effectiveness Awards Convenor and Global CSO, McCann 

Last updated 12 January 2022