Conducting Quantitative and Qualitative Media Research

Media Research Essentials Certificate Launch

To celebrate the launch of the IPA's Media Research Essentials Certificate, Nick Hiddleston, Director, LIME and Heather Dansie, Insight Director, Starcom will be joining us to discuss qualitative and quantitative research.

Our two expert trainers will be covering these two key methodologies for media research - exploring how and when to use each approach when writing or answering a research brief. 

Agenda

3.00pm     Introduction

Graeme Griffiths, Associate Director of Research, IPA

3.05pm     Qualitative and quantitative research methodologies: an overview

Heather Dansie, Insight Director, Starcom

Nick Hiddleston, Director, LIME 

3.25pm     Media Research Essentials Certificate Overview

Nick Hiddleston, Director, LIME 

3.30pm     Audience Q&A

3.40pm     Closing Remarks

Graeme Griffiths, Associate Director of Research, IPA

3.45pm     Close

Last updated 20 April 2022