Have you ever assumed that agencies need a long-term, well-established relationship with the client before the topic of pricing is broached?
This interactive afternoon session will aim to dispel this myth, and show that agencies can be innovative with pricing no matter the length of the client relationship.
An extension of the practical guide Pricing for Success part 2 (presented at the 2020 Business Growth Conference), this bespoke workshop has been designed for those involved in shaping the future direction of an agency.
It will give agency leaders tools and practical advice they need to price differently, in a way that is appropriate to their products, services and the current client relationship.
Dan Forman (former Global COO, WPP) and Alchemists (authors of the IPA white paper) will work through a set of process steps and help attendees to learn how to select the most appropriate commercial components for any agency assignment.
“This workshop is a must-attend for anyone who wants to be better equipped to design and deliver more forward-facing commercial models in partnership with their clients.” – Sara Tate, CEO, TBWA
“An informative and highly relevant training session for any agency leader looking to provide the most comprehensive, competitive and appropriate commercial structure to their prospects and clients' business” – Pedro Martins, Head of New Business, Total Media