Pushing Boundaries: The AI Turing Test

The event is now sold out.

In a first-of-its-kind initiative, the teams ran a modern-day “Turing Test” to uncover how AI shapes the end-to-end development of real marketing campaigns. You’ll hear directly from the client and agency leads who drove the project, what they tried, what worked (and what didn’t), and what it all means for the future of our industry.

Why you should join us:

• Discover the biggest takeaways from this bold AI experiment. The surprises, the challenges, and the breakthroughs.
• Go behind the scenes with the teams who lived it, as they reveal how humans and machines collaborated to crack the brief.
• Explore what the future of work looks like as AI continues to transform creative and strategic processes.

Agenda

9.00am Breakfast and networking

9.30am Welcome

• Paul Bainsfair, Director General, IPA

9.35am Project Turing: The Results

• Suresh Balaji, Chief Marketing Officer, Lloyds Banking Group
• Ed Turner, Head of Strategy, Ogilvy One

10.05am Panel discussion

• Paul Bainsfair, Director General, IPA (moderator)
• Chris Davis-Coward, Head of Consumer Marketing, Lloyds Banking Group
• Rachel Petit, Consumer Marketing Director, Lloyds Banking Group
• Eva Steiner, Senior Art Director, Ogilvy One
• Johnny Watters, Executive Creative Director, Ogilvy One
  

10.35am Audience Q&A

10.50am Closing remarks

• Paul Bainsfair, Director General, IPA

11.00am Event ends