Coronavirus Consumer Tracking

Rare Consulting investigates the nation’s state of emotions - how are consumers reacting to lockdown?

Each week, Rare Consulting interview over 1500 people in the UK to understand how the Coronavirus Pandemic has changed their attitudes and behaviours, and what new forms of behaviour we might observe both during and post lockdown.

Rare Consulting are interested in people's emotions, social behaviours, sense of community, and relationship with brands. They know companies need this data, 67% of the business they have spoken to want to have access to consumer research during the pandemic to help them plan, and they publish these insights each week and make them available to the public, to help the advertising and marketing community.

In this interactive webinar session we will share insights from our consumer tracker, brand reputation tracker and consumer community research to bring you some of the latest trends to be aware of. We will also summarise the latest findings across key categories, including Travel, Grocery, Entertainment, Home Management & DIY, Retail Shopping, Beauty, Exercise and Alcohol. This week will have a special focus this week on key workers, and to understand how they are feeling during this pandemic.

The research will be presented by Ben Pask MD, Rare: Consulting

This webinar is for IPA member agencies only. A link to join the webinar will be sent to all registrants closer to the date. 

Last updated 21 January 2022