Revving up Effectiveness

EffWeek 2019 Satellite Event

As we gear up for the 2020 Effectiveness Awards, we will be looking back at a breadth of winning case studies and the key lessons to be learned in order to drive effectiveness in communications activities.

During the event we will also be launching our final 2018 Awards brand film in collaboration with Thinkbox on the Grand Prix winning case study Audi.


8.45am: Registration and breakfast

9.00am: 2020 Effectiveness Awards: what are the judges looking for? -  Sue Unerman, Chief Transformation Officer, MediaCom

9:15am: Audi Grand Prix Thinkbox film premiere

9.30am: Measurement: How to prove your case beyond econometrics - Vas Kourakis, Global Director, Marketing ROI (Return on Investment) L'OREAL Consumer Product Division, L’Oréal

9.50am: The Creative Effectiveness Crisis - Peter Field, Peter Field Consulting 

10.10am: How to Demonstrate Effectiveness - Panel discussion chaired by Sue UnermanChief Transformation Officer, MediaCom

Peter Field, Peter Field Consulting

Will Lion, Managing Partner, Strategy, BBH

Harjot Singh, Chief Strategy Officer, Europe, McCann Worldgroup

10.40am: Q&A

10.50am: Closing remarks


  • Free but pre-registration is still required

Please note: Tickets are non-refundable from two weeks prior to the event. Guest name changes will be permitted. 

EffWeek 2019 tickets include access to this satellite event, however pre-registration is still required. If you've purchased a ticket then please log into the EffWeek website and edit your session selection. 

Last updated 21 January 2022