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Seeking the 'Holy Grail' of a cross platform video measurement tool

Main players in the video measurement space present their solutions, road maps and costs

How do we reach the advertisers’ North Star and what is the best path forward for agencies?

Richard Marks, Consultant and Owner of Research the Media, will host this comprehensive session where the main players in the video measurement space will present their solutions, road maps and costs.

This is a vital opportunity for IPA members and their clients to:

  • Understand the options available side by side
  • Question suppliers on their proposed solutions
  • Evaluate the optimum way forward for agencies and brands at this critical point

Speakers include BARB and CFlight, Ipsos, Kantar, Nielsen and Origin.

Don't miss this opportunity to have clarity in this complex measurement area which will enable agencies to work with their clients to achieve the best solution possible to deliver the 'Holy Grail'.  

Last updated 21 January 2022