How do we reach the advertisers’ North Star and what is the best path forward for agencies?
Richard Marks, Consultant and Owner of Research the Media, will host this comprehensive session where the main players in the video measurement space will present their solutions, road maps and costs.
This is a vital opportunity for IPA members and their clients to:
Speakers include BARB and CFlight, Ipsos, Kantar, Nielsen and Origin.
Don't miss this opportunity to have clarity in this complex measurement area which will enable agencies to work with their clients to achieve the best solution possible to deliver the 'Holy Grail'.