South By South West is where creative minds come together to drive the conversation and engage in creative problem solving around tech, entertainment, and culture. It’s always difficult to predict exactly what the key themes will be before actually attending, but the organisers have picked out a number of trends where they believe ideas and technology will interact to shape the future. These include Conquering an Era of Digital Distrust, XR – Cross Reality – Is now, and Blockchain is Building Web 3.0… also the billion dollar legal weed industry in The Evolving Cannabis Consumer…
Join Nigel Gwilliam, IPA Director of Media Affairs, as he looks beyond the buzzwords, the smoke, and the mirrors, to present his key findings from this year’s festival.
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