Technology: "Buzzwords, Dope Smoke & Mirrors"

SXSW 2019 Trend Report - London

SXSW 2019 Trend Report - London

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SXSW: Buzzwords, Dope Smoke & Mirrors

South By South West is where creative minds come together to drive the conversation and engage in creative problem solving around tech, entertainment, and culture. It’s always difficult to predict exactly what the key themes will be before actually attending, but the organisers have picked out a number of trends where they believe ideas and technology will interact to shape the future. These include Conquering an Era of Digital Distrust, XR – Cross Reality – is Now, and Blockchain is Building Web 3.0… also the billion dollar legal weed industry in The Evolving Cannabis Consumer.

Join Nigel Gwilliam IPA Director of Media Affairs as he looks beyond the buzzwords, the smoke and the mirrors to present his key findings from this year’s festival. 

Tickets are free for IPA Members and £30 +VAT for Non-Members. Tickets are non-refundable from two weeks prior to the event, however name changes will be permitted. 


Nigel Gwilliam, Director of Media Affairs, IPA

Cynan Clucas, Head of Consulting, Globant

Hannah Matthews, Managing Partner, Karmarama 

Further speakers and agenda soon to be confirmed

Please note: A photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.

Last updated 21 January 2022