The IPA Speaker's Cup 2022

Talk about an industry issue you feel strongly about in under three minutes with no notes and no slides

A competition in the art of presenting persuasively. Make a brilliant two-minute speech without PowerPoint about a significant adland-related topic that interests you.

The Fifth IPA Speaker’s Cup, May 2022, powered by Graham Singleton of Make Yourself.

Anyone who has watched Mad Men can’t fail to admire Don Draper's presentations. Hear how he sells the Carousel idea to a technically-minded Kodak client

Sadly the art of the persuasive sell is dying. We just don’t see this kind of clever, inspirational two-minute speech anymore. Instead what we see are hundreds of slides, which fail to deliver the message or captivate the audience. Adland is losing the ability to get on its feet and speak from the heart, which is why we created The Speaker’s Cup, now in its fifth year!

The challenge:

To make a brilliant two-minute speech without PowerPoint. The speech needs to be about a significant adland-related topic that interests you. The following are just some examples of topics, but the attendees can choose their own: hybrid working, are agencies truly embracing diversity, the impact of a work/life balance on mental health, does technology help or hinder creativity, brand safety, why agencies should offer integrated services, why The Advertising Code needs to be scrapped, why we need more kindness…etc.


One entrant per agency. 

The speech needs to be between 2-3 minutes long. No more. No slides!

Judging criteria:

The winning speech will be decided on its likelihood to persuade the advertising industry to act on its chosen topic.


In honour of hybrid working the first session of pure training will take place on:

  • Monday 9 May, 9.00 am – 12.30 pm via Zoom
  • Thursday 19 May, 12.30 to 17.30 pm, live at the IPA.

There will be rehearsals, training and feedback with the tutor.  Followed by the competition itself in front of a panel and (regulations allowing) celebratory drinks.

Our Promise:

The winning agency gets a free half day’s presentation training (worth £1,250) from Graham, or one of his colleagues, at Make Yourself.

There are also individual prizes for the winners (gift vouchers for the store of their choice) £300 for first place, £200 for second, £100 for third.

In addition, the winning presentations will, with the presenter's permission, be featured on the IPA site and the Cup - with the winner’s name - displayed at the IPA.

Prior to starting Make Yourself, Graham worked at advertising agencies O&M, Y&R, DMB&B and Leo Burnett. Over the last 15 years he has trained in over 50 companies including Google, AirBnB, LinkedIn, BBC, IBM, BAe Systems, ITN, Channel 4, The Guardian, Just Eat, GfK and many agencies including Publicis Groupe, Ogilvy, DDB, Imagination, The & Partnership, Karmarama, M&C Saatchi and Talon.   

If you have questions please email: or

Last updated 05 April 2022