TouchPoints Launch 2020

TouchPoints is the IPA’s unique consumer centric, annual cross media dataset.

Don't miss the virtual 2020 TouchPoints launch with an overview of the top-line results from the very latest TouchPoints Daily Life and a deep-dive into the differences between the pre- and post-lockdown data.

TouchPoints is the IPA’s unique consumer centric, annual cross media dataset.

Starting with an overview of the top-line results from the very latest TouchPoints Daily Life and a deep-dive into the differences between the pre- and post-lockdown data, we will then be joined by guests from OMD and Kinesso, who will present their own TouchPoints case studies.

The event will round off with a panel session looking at the role of effective frequency in planning, featuring a group of senior industry practitioners.

Register to attend here - joining instructions will be sent nearer the time.

Full agenda to follow - please note speakers may change.

Last updated 21 September 2020