TouchPoints Launch 2022

Top-line results from the very latest TouchPoints Daily Life

Join us for the 2022 TouchPoints launch - an overview of the top-line results from the very latest TouchPoints Daily Life.

TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset.

Guest speakers this year include The Kite Factory, Global and MediaCom, who will be explaining the different ways TouchPoints they use TouchPoints for (and with) their clients.

Alongside this, we’ll have an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life where we'll be looking at two waves of data, enabling us to look at the effect of seasonality for the first time. 

10.00am          Introduction

Julian Douglas, Vice-Chairman & International Chief Executive Officer, VCCP and President, IPA

10.10am          Using TouchPoints to understand differing attention by media

Christian Taylor, Head of Planning, The Kite Factory

10.25am          Understanding consumers’ behaviour, and how best to reach them

Ailsa Mackenzie, Group Strategy Director, Global
Mick Ridley, Audience Planning Director, Global

10.45am          How TouchPoints made Berocca fizz

Katy Woodward, Planning Director, MediaCom

11.05am           TouchPoints: The latest data         

Dan Flynn, Deputy Research Director, IPA

11.20am           Audience Q&A

11.25am           Closing Remarks

Belinda Beeftink, Research Director, IPA

11.30am           Close


Last updated 22 June 2022