Join us for the 2022 TouchPoints launch - an overview of the top-line results from the very latest TouchPoints Daily Life.
TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset.
Guest speakers this year include The Kite Factory, Global and MediaCom, who will be explaining the different ways TouchPoints they use TouchPoints for (and with) their clients.
Alongside this, we’ll have an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life where we'll be looking at two waves of data, enabling us to look at the effect of seasonality for the first time.
Julian Douglas, Vice-Chairman & International Chief Executive Officer, VCCP and President, IPA
10.10am Using TouchPoints to understand differing attention by media
Christian Taylor, Head of Planning, The Kite Factory
10.25am Understanding consumers’ behaviour, and how best to reach them
Ailsa Mackenzie, Group Strategy Director, Global
Mick Ridley, Audience Planning Director, Global
10.45am How TouchPoints made Berocca fizz
Katy Woodward, Planning Director, MediaCom
11.05am TouchPoints: The latest data
Dan Flynn, Deputy Research Director, IPA
11.20am Audience Q&A
11.25am Closing Remarks
Belinda Beeftink, Research Director, IPA