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TouchPoints Launch 2025 (virtual)

The IPA’s unique consumer-centric, annual cross-media dataset

The IPA Insight Summit returns for a second year.

Tune in to hear from a fantastic line-up of speakers as we delve into the importance of insight, celebrate the contribution of the discipline to effective advertising, and provide plenty of fresh perspectives and learnings for you to take away with you.

In-person tickets also available.

Agenda

9.00am Breakfast and networking

9.30am Welcome 

  • Simon Frazier, Head of Marketing and Data Innovation, IPA

9.35am Keynote speech

Understanding people at the heart of data and how we get to true insight as opposed to just drowning in data.

  • Sarah Gale, Director of Research & Insight, Global

9.55am From People to Policy

A case study by Anything is Possible on laying the track from Customer Insight to Strategic Decisions for West Midlands Trains.

  • Ben Newman, Insights & Effectiveness Manager, Anything is Possible

10.10am The great unwokening

  • Marina Graham, Research Director - Cultural Insights & Trends, MTM London
  • Alex Gibson, Associate Director, MTM London

10.25am Insight and inclusivity

Fireside chat discussing how insight can power representation, and reach of, under-served and mis-represented audiences.

  • Laura Rowe, Managing Partner, Head of Decisions Science, OMD UK (moderator)
  • Rich Miles, CEO, The Diversity Standards Collective
  • Ndu Uchea, CEO & Co-Founder, Word on the Curb

10.45am Coffee break

11.15am Harnessing Attention for winning results on Allwyn

  • Tessa LeGassick, Head of Connections Planning, Hearts and Science
  • George Viner-Price, Senior Connections Planning Director, Hearts and Science

11.30am Flake News: Understanding the Trend of Sudden Cancellations

  • Molly Bruce, Insight Analyst, IPA
  • Sophie Dimond, Senior Insight Analyst, IPA

11.45am The New Codes of Luxury: The Second Chapter

  • Cherry Collins, Strategy Partner, Havas Media Network London
  • Ruth O’Neill, Insight Partner, Havas Media Network London

12.00pm The art of smarter questions for insight-led outcomes

How the forgotten art of asking smarter questions can guarantee insight-led outcomes.

  • Sam Knowles, Founder & Managing Partner, Insight Agents

12.20pm Q&A with Sam Knowles

Your chance to turn the tables and ask smarter questions of Sam.

12:30pm Closing remarks

  • Simon Frazier, Head of Marketing and Data Innovation, IPA

Agenda subject to change.

NB: TouchPoints subscribers receive IPA member rates for this event.

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Last updated 29 January 2025