TouchPoints - Planning in the Modern World

TouchPoints - Planning in the Modern World

Are your Channel Planner skills a little rusty?

Are you aware of the recent additions to the Channel Planner?

Due to popular demand, the IPA will be running a TouchPoints channel planning morning at the IPA on 3rd April. The session is aimed at all practitioners making channel planning decisions and will be focussed on the use of TouchPoints data.

Paul Bainsfair, the IPA’s Director General will open the session giving his view on why the need for accountable media planning data is more important than ever.

The session will include presentations from both agency and media owner practitioners and the IPA will highlight some best practise when using the Channel Planner and an update on some new developments which have seen the inclusion of new data from PAMCo, UKOM and JICMAIL.


Please note, spaces will be filled on a first come first served basis. The event is free although a £25 fee will be charged for no-shows who do not notify us at least 24 hours in advance.

Last updated 21 January 2022