Training Forum January

Session with the Future Factory, a business development consultancy that specialises in helping agencies grow.

This interactive workshop will give you the confidence and practical techniques to make cold new business approaches in a nuanced way, build a pipeline of opportunities and arrange virtual new business meetings that contribute to the growth of your agency.

How to get your entire agency winning new business using nothing more than the humble email.

This interactive workshop has been adapted from their most popular training course to give you the confidence and practical techniques to make cold new business approaches in a nuanced way, build a pipeline of opportunities and arrange virtual new business meetings that contribute to the growth of your agency. Suitable for anyone who wants to help their agency have a stronger new business pipeline, from new business and marketing people to account teams and agency owners.

The Future Factory

The Future Factory is a business development consultancy that specialises in helping agencies grow. Over the years they’ve worked with numerous IPA members (from independent agencies to large global networks), contributing to new business wins of over £100m. Every month they arrange hundreds of new business meetings on behalf of their clients with decision makers at top-tier brands, using nothing more than the humble email.

Key areas covered:

  • Free resources for finding decision makers’ email addresses and building a database from scratch
  • Where to find insights that will enable you to make your new business emails more targeted
  • All the elements of a successful new business email
  • Tips to increase cut-through (subject lines, best times to send)
  • A group discussion of some real life new business emails that have got results recently

Kimi Gilbert

Kimi Gilbert is a Managing Partner at the Future Factory. For the past decade, she has supported and led the new business drive for agencies of all sizes and disciplines, both in the UK and abroad. Kimi has delivered training for The Drum, the DBA, the APA, and YCN. She is a mentor on the Mayor of London’s Business Growth Programme, where she advises creative businesses on their growth strategy.

Last updated 25 November 2020