This not-to-miss session will outline three of the top trends that will shape consumer mindsets and expectations in 2021 – and how our expert panel believe this will impact your audience and the advertising industry as a whole.
In place of our annual trends events in Manchester and London, we are running a virtual session for 2021.
- How people are prioritising positive relationships to improve happiness and wellbeing
- The value of planning as a source of control in uncertain times
- Consumers who want to feel treated as an active stakeholder by brands
10:05 Trend 1: Social Wellness
Looking at the importance of our relationships to our overall wellbeing (seeking out communities but also breaking off toxic connections, in particular during an era where there are more areas of division such as political preference or our response to the pandemic-related restrictions)
10:10 Trend 2: Planning Prowess
How consumers are becoming more adept at pre-planning and displaying agility in the face of our ever-changing reality
10:20 Trend 3: The Stakeholder Customer
The increasing need for consumers to be active brand stakeholders, empowered to direct and decide
10:30 A TouchPoints Perspective
Simon Frazier. Senior Research and Marketing Manager in the TouchPoints team will be giving a an exclusive preview of the latest IPA publication Making Sense: The Commercial Media Landscape which is now in its 3rd edition and has been downloaded over 40,000 times to date.
He will be looking at the changing world of commercial media and how audiences can be reached under lockdown. We’ll see how media usage has evolved since 2005 with the growth of digital channels and will give attendees an idea of how things are likely to develop in commercial media in 2021 and beyond.
10:40 Panel discussion, featuring:
Michael Brown, Partner, Insight and Cross-Culture, UM
Lesley Myers-Lamptey, Communications Planning & Strategy Director, m/SIX
Thomas Walters, Founder and CSO, Billion Dollar Boy
11:00 Audience Q&A
11:10 Closing Remarks
Please note that this agenda is subject to change.
A joining link will be sent to you separately, in advance of the session.