Trending 2021

A vision from the IPA and Foresight Factory

This not-to-miss session will outline three of the top trends that will shape consumer mindsets and expectations in 2021 – and how our expert panel believe this will impact your audience and the advertising industry as a whole.

In place of our annual trends events in Manchester and London, we are running a virtual session for 2021.

Key insights include:

- How people are prioritising positive relationships to improve happiness and wellbeing
- The value of planning as a source of control in uncertain times
- Consumers who want to feel treated as an active stakeholder by brands 


10:00     Welcome

10:05     Trend 1: Social Wellness

Looking at the importance of our relationships to our overall wellbeing (seeking out communities but also breaking off toxic connections, in particular during an era where there are more areas of division such as political preference or our response to the pandemic-related restrictions)

10:10     Trend 2: Planning Prowess

How consumers are becoming more adept at pre-planning and displaying agility in the face of our ever-changing reality

10:20     Trend 3: The Stakeholder Customer

The increasing need for consumers to be active brand stakeholders, empowered to direct and decide

10:30     A TouchPoints Perspective

Simon Frazier. Senior Research and Marketing Manager in the TouchPoints team will be giving a an exclusive preview of the latest IPA publication Making Sense: The Commercial Media Landscape which is now in its 3rd edition and has been downloaded over 40,000 times to date.

He will be looking at the changing world of commercial media and how audiences can be reached under lockdown. We’ll see how media usage has evolved since 2005 with the growth of digital channels and will give attendees an idea of how things are likely to develop in commercial media in 2021 and beyond.

10:40     Panel discussion, featuring:

Michael Brown, Partner, Insight and Cross-Culture, UM

Lesley Myers-Lamptey, Communications Planning & Strategy Director, m/SIX

Thomas Walters, Founder and CSO, Billion Dollar Boy

11:00     Audience Q&A

11:10     Closing Remarks

11.15     End

Please note that this agenda is subject to change.

A joining link will be sent to you separately, in advance of the session. 

Last updated 21 January 2022