Trending 2022: A Vision from the IPA and Foresight Factory

Four of the top trends that will shape consumer mindsets and expectations in 2022

This not-to-miss session will expand upon four of the top trends that will shape consumer mindsets and expectations in 2022 from Foresight Factory’s annual Trending event – and how our expert panel believe this will impact your audience, and the advertising industry as a whole.

Join us for our annual rundown of the consumer trends you need to be on top of in 2022 and beyond.

Key insights include:

  1. The importance of embracing the metaverse
  2. How to give consumers texture and touch, rather than click and swipe
  3. The increasing value of rebuilding the emotional deficit caused by the pandemic

Agenda:

10:00     Welcome

Billy Lawrance-Thorne, Insight Analyst, IPA

10:05     Trend 1: Personal Pace

Marta Vilella-Vila, Client Partner, Foresight Factory

10:15     Trend 2: Digital Proxies

Marta Vilella-Vila, Client Partner, Foresight Factory

10:25     Trend 3: Tactile and Tangible

Dominic Harrison, Director of Trends, Foresight Factory

10:35     Trend 4: Mood Makers

Dominic Harrison, Director of Trends, Foresight Factory

10:45     A TouchPoints Perspective

Simon Frazier, Head of Marketing and Data Innovation, IPA

10:55     Panel discussion featuring: 

Marta Vilella-Vila, Client Partner, Foresight Factory (Chair)

Hazel Reed, Strategy Director, McCann Manchester 

Dom Whitehurst, Strategy Director, Havas Media Group

Felix Lewis, Business Director: Digital, Generation Media

11:15     Audience Q&A

11:25     Closing Remarks

11.30     End

Please note that this agenda is subject to change.

A joining link will be sent to you separately, in advance of the session. 

Last updated 17 January 2022