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UK Best Brand Improvers 2021

How the nation’s top 10 Best Brand Improvers significantly increased their brand health scores over the past 12 months

On 16 November 2021, EffWorks Global sponsor YouGov will be unveiling their 2021 Global Best Brand Rankings - the top brands with the best and biggest uplift in positive consumer brand health worldwide, according to their daily brand tracker YouGov BrandIndex.

Join YouGov’s Head of Account Management, Angela Miller, at this free of charge exclusive launch as she interviews an exclusive panel of experts including M&S, Octopus Energy and more.

They will also be unlocking the key drivers behind the nation’s biggest brand health improvers of the past 12 months.

What you'll learn:

  • The key consumer metrics that drove brand health for the top 10 improvers in the UK, from Impression and Recommendation, to Quality, Value, Reputation and Satisfaction
  • The strategy and tactics behind the metric movements that won over the hearts of consumers as the world started to open up post COVID-19
  • The significance of brand health as a derived metric to prove brand success.

Confirmed speakers:

Angela Miller, Head of Account Management, YouGov
Sharry Cramond, Marketing Director, M&S Food
Max McShane, Digital Marketing Director, Octopus Energy

More speakers to be announced soon.

Last updated 21 January 2022