UK/India Advertising Effectiveness Awards Briefing

An opportunity to learn more about the IPA Effectiveness Awards and their importance to brands across the world.

To win an IPA Effectiveness Award is to achieve the highest recognition by senior marketing clients and advertising agency peers. The Awards set the global benchmark for excellence in effective communications by requiring entrants to prove the increased value they have created for brands and businesses.

The Awards have always been a global initiative recognising the interconnected nature of the industry and the valuable learnings available globally. Harjot Singh, Convenor of the 2022 Awards, was born and educated in India, and has a keen interest in showcasing work from the region and promoting valuable local learnings globally.

Join us to hear from the author of India’s first ever Gold-winning paper for Cadbury India, Ganapathy Balagopalan, on his experience of writing the paper and the benefits of winning before our expert panel discuss Marketing Effectiveness in India, and the role of Global Awards.

Agenda (GMT)

9.15am      Introduction

Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022

9.20am     Writing an Award-Winning Paper

Prasad Sangameshwaran, Editor, Economic Times Brand Equity, India

                 in conversation with

Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy West and East and Gold Award Winner, IPA Effectiveness Awards

9.40am      Marketing Effectiveness in India

Prasad Sangameshwaran, Editor, Economic Times Brand Equity, India (moderator)

S. Subramanyeswar, Chief Strategy Officer APAC, Mullenlowe Group and Judge, IPA Effectiveness Awards 2022

Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022

Deepika Warrier, Chief Marketing Officer, Diageo India

10.10am    Closing remarks 

Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022

10.15am    Close

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Last updated 15 March 2022