To win an IPA Effectiveness Award is to achieve the highest recognition by senior marketing clients and advertising agency peers. The Awards set the global benchmark for excellence in effective communications by requiring entrants to prove the increased value they have created for brands and businesses.
The Awards have always been a global initiative recognising the interconnected nature of the industry and the valuable learnings available globally. Harjot Singh, Convenor of the 2022 Awards, was born and educated in India, and has a keen interest in showcasing work from the region and promoting valuable local learnings globally.
Join us to hear from the author of India’s first ever Gold-winning paper for Cadbury India, Ganapathy Balagopalan, on his experience of writing the paper and the benefits of winning before our expert panel discuss Marketing Effectiveness in India, and the role of Global Awards.
Agenda (GMT)
9.15am Introduction
Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022
9.20am Writing an Award-Winning Paper
Prasad Sangameshwaran, Editor, Economic Times Brand Equity, India
in conversation with
Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy West and East and Gold Award Winner, IPA Effectiveness Awards
9.40am Marketing Effectiveness in India
Prasad Sangameshwaran, Editor, Economic Times Brand Equity, India (moderator)
S. Subramanyeswar, Chief Strategy Officer APAC, Mullenlowe Group and Judge, IPA Effectiveness Awards 2022
Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022
Deepika Warrier, Chief Marketing Officer, Diageo India
10.10am Closing remarks
Harjot Singh, Global Chief Strategy Officer, McCann, and Convenor, IPA Effectiveness Awards 2022
10.15am Close
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Last updated 15 March 2022