IPA iList 2020

A programme to celebrate the role models who are changing our industry for the better, from the work we make to the way we work together.

The IPA believes a more diverse and a more inclusive advertising industry is a better, healthier one. That’s why we’ve teamed up with Unilever to create the iList. A celebration of industry role models who are driving this change.

We celebrate the role models who are changing our industry

The IPA, in partnership with Unilever, launched the iList initiative in November 2019 with the aim of showcasing and celebrating role models who are truly promoting and championing inclusivity within the advertising industry - no matter what level a person works at.

We invited participants across adland who are actively working to improve diversity and inclusion within their agencies and/or the work they produce to apply to be part of the very first iList group. With over 200 applicants the shortlist was eventually whittled down to sixty. These sixty were invited to be interviewed by a panel of industry greats led by Karen Blackett OBE and Sam Phillips in January 2020. The final thirty - who make up the inaugural IPA iList - were announced on 26 May 2020.

Here we share the remarkable work the group is doing, providing inspiration and practical steps to help shift the culture within and increase better representation in our creative work.

Inclusion strategies for the whole industry

Thought Leadership

Thought Leadership

Opinion pieces and guiding insights by iList judges on how to shift the culture and increase better representation in our creative work.



The IPA is running a series of diversity and inclusion online events with D&I champions from all sides of the industry debating key topics.



You can catch up with our webinars, roundtables and panel discussions on tangible actions for agencies, brands and media owners.

IPA Talent and Diversity hub

IPA Talent and Diversity hub

The IPA is committed to nurturing existing talent, monitoring diversity within the industry and championing inclusivity in the workplace.

Meet the 2020 iList

Read through the Campaign digital supplement to find out more about the outstanding individuals who are responsible for some of the most influential and wide-ranging diversity and inclusion initiatives in adland.

Click anywhere on a page to zoom.


The iList is founded by the IPA and is an IPA Talent Leadership Group (TLG) initiative

Unilever believes that diverse and inclusive workplaces makes business, and society, stronger and that change must start from within. Find out about Unilever’s diversity and inclusion initiatives.