The Mindshare Worldwide Invention team specialises in Content and Partnerships, including Sports and Entertainment Marketing. A significant amount of the content projects we manage are related to sports and entertainment properties which provides the opportunity to develop knowledge and skills in the area of sponsorship. While specializing in Content and Partnerships, the purpose of the team is to integrate these assets to the media strategy and plans managed by the Mindshare client account teams. This integration is the basis of our unique proposition and one of the main reasons why clients value our work.
First established in 1997 Mindshare is WPP's first new company which since helped found GroupM, WPP's media investment management group. GroupM is the biggest media network in the UK with estimated gross billings of £2.9 billion. Mindshare operates in 133 offices across 82 countries.