Account Executive - Initiative

Job description


We are dynamic, empowered and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centred on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

Our new world model is comprised of four central “craft centres” – Client Advice and Management, Strategy, Communications Design and Partnerships.


50% of the role is Planning across all channels in conjunction with specialists (TV, Digital, OOH, Print & Radio) for Amazon in the UK across a variety of brands including; Amazon Student, Amazon Fresh and Amazon Web Services.

The other 50% will be spent supporting the Head of Rufus EU, based in Hamburg, in the following areas:

Campaign Support/EU Requests–review local plans (all media types) and provide recommendations for an EU-wide media approach.
Best Practice Sharing–across markets and learning to avoid “reinventing the wheel”.

Data Aggregation–create / review reporting templates for consistent and accurate global data collection (annual OP budgeting process, competitive requests, etc.) in conjunction with the EU Hub campaign support both locally and EU-wide; best practice sharing across markets; data aggregation; and global campaign management.

Global Campaign Management –supporting the EU Manager to handle multi-market strategy and plan deliverables for the global client when launching global campaigns.


Able to take a simple brief and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.

Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools)

Co-ordination of cross-market responses to briefs & plans to ensure EU5 deliverables are delivered on time

Where necessary you will get involved with new business pitches and creative solutions brainstorms.

Attention to detail when producing documents is of high importance

Ensure all internal/external deadlines are met.

Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.

Contributing to high quality Post Campaign Reports are delivered to the client in a timely fashion.

Develop effective working relationships with activation teams.

Day to day liaison between client and agency

Ability to adapt quickly in order to support the team from one challenge to the next.

Bachelor’s degree in related field or equivalent work experience

Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

Experience in international media & market co-ordination desirable

Ability to delegate and oversee direct reports

Strong communication skills, enabling effective cross-country alignment and client contact

Strong time-management and organizational skills

Proven problem solving ability

Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

The Package


We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:

25 days annual leave. In addition to your annual holiday entitlement, the office usually closes between Christmas & New Year
Additional holiday for long service
Group Income Protection (after 2 years’ service)
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Core Hours (Mon-Thurs, flexible start/finish times)
Early finish Fridays
Generous Maternity & Paternity Pay
Wellbeing programme, including subsidised monthly massages
Paid time off for Volunteering
Independent mortgage advice
Financial education
Employee Assistance Programme
Interest free season ticket loan
Free breakfast
Subsidised Café
Free eye tests
Regular Bar Night
Retail discounts
Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!

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The Agency