Account Manager within one of the agency’s lead account teams. Acting as day-to-day lead on a number of key client accounts and campaigns, across an integrated media mix. Responsible for the production of media planning and buying that will deliver media strategies set out by the Business Director and Senior Planners.
You’ll plan and manage campaigns across the full range of digital channels, including Facebook, Display and PPC, and be involved with TV and other offline channels. You will also have regular contact with several client-partners, presenting proposals and end of campaign reports. You will be part of a close-knit and friendly team who share results and celebrate success together.
- Media planning & campaign management
o Leading campaign briefing meetings and subsequent internal brief process
o Overseeing Direct Account Executives (AEs) as campaign schedules are developed and communicated
o Evaluating and interpreting historic campaign data to support media planning and strategy
o Responsible for production of planning that will deliver the media strategy set out by Account/Business Directors
o Responsible for the implementation of the media strategy once signed-off, overseeing the booking and administration process with the support of Account Executives
o Leading day-to-day project management of campaign delivery. Ensuring that the agreed campaign schedule is kept to and all stakeholders are regularly updated on status
o Ongoing monitoring and evaluation of campaign activity, ensuring strategy is delivered to target e.g. hitting KPIs, budgets, profitability and deadlines
o Responsible for invoicing and financial reporting to Account/Business Directors on managed client accounts
o Delivery of regular campaign reporting
o Assisting Account Directors (ADs) with the presentation and delivery of end of campaign reviews.
- Campaign Operations
o Ensuring that Account Executives have secured the necessary access to client platforms.
o Setting up a tracking template that will allow results to be easily interpretable and campaigns to be effectively optimised
o Ensure the tracking for the campaign is fully set up and tested and results can be tracked as per the campaign tracking template.
o Setting up and agreeing a reporting template with clients
o Overseeing the campaign set up across multiple platforms
o Ensuring all necessary client approvals and checks are completed before authorizing a campaign to go live
o Taking responsibility for the pacing and budgeting of the campaign
o Work with the Account Executive to optimise the campaign, adjusting settings and working with creative resource to get the best possible results
o Providing regular campaign reports and recommendations to the Business Director and Client
- Client management
o Building and developing relationships with key client contacts, maintaining regular dialogue and ongoing support as required
o First point of contact for all managed clients
o Lead day-to-day client relationships, answering emails promptly, holding dialogue with contacts and managing ongoing campaign actions
o Organisation of client meeting and conference calls, circulating agendas and delivering updates to key contacts
o Disseminating all meeting notes and campaign actions promptly following client calls and meetings
o Regular reporting on live project status, ensuring clients are informed on timelines, results and future actions
o Work with Account Director/Business Directors to set annual budgets and forecasts.
- Team management
o Assisting Account Directors in management of relevant Account Executives
o Supporting Account Executives with training on relevant system and agency processes
o Overseeing Account Executives administration work, ensuring accuracy and timely completion
o Working with Account Directors and Business Directorss to develop agency processes and efficiencies.
- Supplier management
o Building and developing relationships with media owners to maximise service levels
o Rate negotiation – maximising the value to client and agency
o Organising regular media owner meetings and related agendas to stay updated on industry news and new medias
o Investigating and attending trade shows and events to develop industry knowledge.
- Media channel knowledge
o Account Managers will plan integrated media campaigns across a range of channels, including:
Display – Programmatic
Out of Home
- System software knowledge
o All Account Managers must have competence to use and train Account Executives to use the following internal systems;
- Specialist platform knowledge
o All Account Managers must have working experience of using the following digital platforms;
YouGov / Touchpoints / TGI / Other audience planning tools
Facebook for Business
Google 360 (DCM)
- Accuracy and attention to detail
- Strong organisation & leadership qualities
- Strong communication skills both written and verbal
- Confidence in presenting to clients and peers
- Numerate and analytical
- Good working knowledge of all media and how they work together
- Strong IT skills
- Motivated and career driven
- Good industry knowledge and insight – well-read and aware of sector
specific news and practices
- DRTV and Digital planning experience
- 2+ years’ experience in media agency
- Good working knowledge of all media and how they work together.
Medialab is an award-winning independent media and data agency based in London’s West End. We deliver integrated media campaigns for some of the country’s best loved and fastest growing brands. Data is at the heart of everything we do and as an Account Manager you will use insights to inform and deliver successful campaigns.