In a nutshell
Together with the Creative Head - Art Director you are the heart and soul of the creative output of your chapter. You are the spark that will fire the imagination of everyone in the team compelling them to do great work. In short, you are the guardian of everything creative that leaves the chapter.
You are passionate and naturally want to lead and nurture the creative team. You know your clients – and their challenges - inside out and have knowledge of every brief going through your chapter. You fully understand why we always need to use our time wisely.
As a writer you are master of tone of voice and the way that all your clients communicate. Keep everyone in the team inspired with great examples, track down fresh thinking, classic books and articles to stimulate thinking. Your specific part of the world will also include practical elements such as sourcing and building relationships with radio production studios and good producers who make problems go away.
The role spelt out
Clarity and understanding